What's Guestlogix?

Guestlogix is a white label travel commerce platform powered by AI and machine learning, designed to enhance the travel experience by helping travelers discover and purchase curated experiences. It integrates digital concierge services into an airline's mobile channel, delivering highly relevant, personalized information and offers to travelers. With an extensive marketplace of bookable content, ancillary revenue teams can provide the products and services travelers need at every stage of their journey, from planning through to the end of their trip. Guestlogix empowers travelers to create unforgettable adventures with ease and convenience.

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What was the challenge?

The challenge was to create a mobile app for iOS and Android with a clean, adaptable design that allows for easy rebranding. When I joined TribalScale, I took over this project halfway through, inheriting a few completed flows, which I refined and modified to improve the user experience. User mapping was critical in understanding the flow and needs of travelers throughout their journey. The app needed to incorporate key features such as a digital concierge for personalized recommendations, a calendar for managing travel schedules, secure credit card information storage, flight planning tools, and options for ordering experiences and services during flights. Additionally, it included a user profile section, detailed service pages, and seamless navigation to ensure a smooth and engaging experience across all branded versions.

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Flight and Experience Planning with Digital Concierge

The user mapping with several key screens to better understand the project and the flow of pages. This process helped clarify how users would interact with the app at different stages of their journey, ensuring a logical and intuitive experience. By visualizing the pathways between features such as the digital concierge, calendar, credit card information, flight planning, and in-flight service orders, I was able to refine the overall structure and improve the navigation for a smoother, more cohesive user experience.

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Simple and Flexible Onboarding Process

Once the user creates an account, they are directed to the dashboard, where they can explore the full range of features the app offers. Here, users can easily search for flights by entering a flight number or selecting a departure date from the integrated calendar. They can also add or remove flights as needed to customize their travel plans. The app allows users to check all available in-flight experiences and services, while the digital concierge provides personalized recommendations for both their journey and destination. The concierge also offers insights into local attractions and experiences, helping travelers discover the best of their destination. This streamlined process ensures users can plan every aspect of their travel with ease and convenience.

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Effortless Experience Booking and In-Flight Purchases

When the user wants to check an experience, the process is simple and intuitive. They can select the desired experience, which takes them to a detailed page with all the relevant information. To check availability, the user opens a calendar and selects a suitable date. If the experience offers different options, such as general admission or VIP, the user can choose their preference along with the quantity of people. For first-time users, adding a credit card is quick and secure, making future payments seamless. Once everything is set, the user can easily complete the payment and confirm their experience.

To buy an in-flight experience is equally simple. For example, if a user wants to purchase a Coca-Cola, they can select the item from the in-flight services menu, review the details, and proceed to payment directly within the app. With a saved credit card from their previous transactions, the payment is quick and hassle-free, allowing users to enjoy their in-flight purchases seamlessly.

When the user wants to check an experience, the process is simple and intuitive. They can select the desired experience, which takes them to a detailed page with all the relevant information. To check availability, the user opens a calendar and selects a suitable date. If the experience offers different options, such as general admission or VIP, the user can choose their preference along with the quantity of people. For first-time users, adding a credit card is quick and secure, making future payments seamless. Once everything is set, the user can easily complete the payment and confirm their experience.

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Quick Access to Wishlist, Orders, and Profile

If the user wants to view their Wishlist, order history, or update their profile, they can easily access these features by navigating to the profile page. From there, users can review saved experiences in their Wishlist, track past and current orders, and manage personal details such as payment information or preferences. This centralized page makes it simple for users to stay organized and in control of their travel plans and personal settings.

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Compact and Efficient Design System

This design system is intentionally small, focusing on the essential components needed to create a cohesive and consistent user experience. It includes a limited but versatile set of elements such as buttons, forms, and typography styles, all designed to be easily customizable and adaptable across different platforms and brands. The compact nature of the system ensures simplicity while still providing the flexibility required for scaling or rebranding, making it efficient and easy to maintain.

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Prototype

I created the prototype as an interactive representation of the app's design and functionality, allowing stakeholders to visualize user interactions and flows before development. It included both low-fidelity wireframes and high-fidelity screens, demonstrating key features such as the dashboard, experience selection, and in-flight services. This prototype not only facilitated user testing and feedback but also helped ensure alignment with business goals and user needs. By simulating the user experience, the prototype allowed for early identification of usability issues and provided a solid foundation for refining the final product.

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Delivery

The delivery phase is crucial for ensuring that the project meets its objectives and user expectations. During this stage, I focused on collaborating closely with developers, Business Analysts, and Product Owners to ensure a seamless transition from design to implementation. Clear communication and thorough documentation were prioritized to address any potential challenges and maintain alignment with project goals. By conducting regular check-ins and feedback sessions, we ensured that the final product reflected the initial design vision while also incorporating valuable insights from the development team. This collaborative approach not only streamlined the delivery process but also contributed to a successful launch and a positive user experience.

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Project Conclusion: Enhancing Travel Experience Through User-Centric Design

In conclusion, the project successfully integrated a user-friendly mobile app that enhances the travel experience through a well-designed dashboard, seamless booking processes, and personalized concierge services. By focusing on user needs and feedback throughout the design and delivery phases, we created a cohesive platform that empowers travelers to easily access flights, experiences, and in-flight services. The compact design system ensured consistency and adaptability, while the interactive prototype facilitated stakeholder engagement and alignment. Overall, this project not only met its objectives but also set a solid foundation for future enhancements and a positive impact on the travel industry.

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You can check out Guestlogix here.